Issues management
While issues management is central to mitigating risk and potential crisis, it is also useful for understanding and maximising emerging opportunities.
Effective issues management covers:
- environmental scanning
- issues auditing and prioritising
- mitigation planning and program development
- risk communication and crisis preparedness.
Knowing your risk profile is a central input to business and communication strategy, just as stakeholder engagement is essential in ensuring that relationships are firmly established before they are needed.
